Buying Customer Loyalty for a Song

How music can be used to enhance your store, restaurant or hotel brand, engage customers and keep them coming back.

Music as a brand enhancer is well known and widely understood. A well-crafted playlist can literally build a company’s brand. Who could imagine the Hard Rock Café without its high-energy sound, or the W Hotel without its ultra-hip tracks permeating the lobby? And, with the right approach, music has the power to go beyond boosting brand image and have a direct impact on the behavior of customers.

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CEO Corner

Thinking outside the package.

Product packaging is a powerful and effective means of communicating a product’s potential, promise and desirability to consumers. There’s no argument about that. However, product packaging is a little overworked these days – a package must clearly list ingredients, nutrition facts, instructions for use, safety information, consumer hotlines, and make room for a bar code. And all of this is before the important stuff! It must also do a stellar job of displaying its brand, attract consumers and make them desire the product – and do this better than every other product package within view.

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